Professional History
Past Positions
2014 - 2021
Freelance Marketing Strategist/PM
I developed and helped implement digital marketing strategies for a wide variety of client types. This included email marketing, SEO, CRO, some social media, and a large amount of product design and management for SaaS companies. I also led development teams through the Agile and Waterfall methodologies to create useful digital products.
2019Â - 2020
Project/Product Manager
I regularly managed up to 29 clients at a time. Client retention, strategy, and implementation fell on me. I used the Agile and Waterfall methodologies for product roadmapping and development and for project management and campaign oversight I used Basecamp and Monday.
2020 - 2021
Media Relations Strategist
Worked between clients and creative internal team members to draft content marketing campaigns and secure backlinks from reputable publishers such as Lifewire. Managed multiple campaign pivots and worked with other media relations associates to draft quality strategies. Helped develop new standards and procedures for a partnership between Fractl and and a partnering company.
Projects
Management of Site Build
In recent times, Charter Asset Management underwent an entire site rebuild. I played an integral part in managing client expectations and internal team coordination to ensure this site rebuild and the subsequent marketing went smoothly.
Full Campaign Management
Over the past year, I have worked alongside a skilled team of marketers, developers, designers, and more on managing a multi-faceted campaign including development, product management, and marketing. Service lines managed include:
SEO
Email Marketing
PPC
Web Development
Social Media Advertising
This has been an ongoing effort for a plastic surgery and skincare client.
Department Creation
Over the course of 6 months, I built out an entire service line and department in an agency setting. Coalition Technologies offered all forms of digital marketing except for email marketing which meant it was my job to create guidelines, sales processes, internal work processes, and client relations.